Direct Debit: It all started with an ice cream (and a good marketing strategy)

Issue 690: 3 March 2025

Mar 03, 2025

∙ Paid

Direct Debit: It all started with an ice cream (and a good marketing strategy)

Direct Debit is 55 years old this year - and has been quite the success story - transaction growth every single year, over 4.9 billion payments processed in 2024 - that's over 9,000 payments a minute or 72 payments for every man, …

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A guest post by

Mike Hutchinson

With over 30 years experience in payments marketing - specifically with Direct Debit - Mike is Director at The Regular Payments Marketing Company, offering a range of services to help organisations grow and maintain their regular payments base.